Hi and welcome to West Coast Mama, my new blog.
You might know me as the Fab Brunette, as I’ve been blogging for years under that name at http://www.fabbrunette.com. When the blog initially started, I was in my mid-twenties, I had a boyfriend, our daughter and a dog. I viewed the world through rose-coloured glasses, set my eyes on all things luxurious and expensive, and tried to achieve the perfect lifestyle. I started out living in Toronto, ON, with dreams to move overseas to London, yet soon after our plans changed, and we headed over to Vancouver, BC, to the hippie West Coast.
This is starting to sound like an About page, which it’s not supposed to be. I’m trying to explain why I’ve outgrown my old blog, how I lost the passion for blogging, even if momentarily and randomly throughout the past few years, and why I’ve decided to start a new blog. Fresh, clean, truly me.
Some time in the past couple of years, blogging stopped being fun for me. Not all of the time, but most of the time, I struggled with topics to write about. Sometimes for reasons unknown, but sometimes I felt the popularity contest that had become blogging really started getting to me – the “niche” lifestyle blogs… it left me feeling very confused and conflicted about what to write about. My blog had always been a personal blog – meaning I wrote about my life and occasionally the things I adored, things I wanted, tv shows I’d seen or books I had read. It was a mish mash of my life, all on one dot com.
The problem with that is that your readers will vary, sometimes you’ll get a lot of traffic, sometimes you won’t. I had always snubbed my nose at statistics, thinking I didn’t care how popular I was – I was just happy with making connections with other bloggers and people around the world with similar interests to mine. But truly, it got to me when I would find a new blog and discover that a random post would get over 100 comments for one instagrammed picture. It blew my mind, and the more research I did on blog traffic, and how to make your blog optimized for search engines… I started to lose my way.