The Rules of Blogging


Blogging has changed. There is no doubt about it.

When I first started blogging way back in 2009 with my previous online persona, Fab Brunette, things were quieter. Blog posts were based on stories, thoughts, and opinions. There was hardly the need for ‘pin-worthy’ pictures, as is the claim to fame nowadays. People left comments to add conversation to a blog post – a rebuttal, an agreement, all was welcome.

Perhaps thing were still slower, back then?

Things were slower before Twitter took off, and Pinterest became ‘the thing’ – and now there’s Google+ and Instagram and even more social media platforms, but it makes my head spin to check any other accounts I might have.

I slowly learnt that I’m not as social media savvy as I thought I was. I was constantly forgetting to reply to comments on Instagram, I wasn’t promoting my blog posts on Twitter a minimum of 3x per day, at least 3x per week, I was doing everything wrong – apparently.

But who has the time for that?

I know there are some incredible bloggers who can do it, and who do it. But I don’t think I’ll ever be one of them.

There are so many new rules to blogging. Here are some of my favourite blogging rules and how I typically fail at them:

  • Pin-Worthy Images on Every Post. The insistence that I must create a proper-sized image (600px x 800px – or taller for optimum viewage*!) with an awesome title and a great photo on every. single. blog. post. is exhausting.
  • We’re ALL Photographers Now. I agree that pretty pictures are nice to look at. But the fact that my DSLR was stolen last summer and I still don’t have a replacement means my iPhone takes my pictures for me – which means Instagram is my overly-filtered friend and you will not find amazing photography here…
  • Short Blog Posts with MANY Headers are King (or Queen). Seriously, how short is our attention span that we can’t read 3 or 4 paragraphs straight without headers and quotes? A blog post is not a tweet. I don’t need to make each paragraph 140 characters!… or do I?
  • Find a Niche or become a Lifestyle blogger. This one makes me cringe because I’ve never, EVER fit into one straight box. Mommy blogger. Travel blogger. Interior Design blogger. Can’t I just do it all without being a ‘lifestyle’ blogger? Apparently not because that will make me a bad blogger.
  • Create a type of post for Each Day of the Week. Mondays – recipes. Tuesdays – design. Wednesdays – WORDLESS! etc, etc. I always fail at this because I tried (Foodie Friday, Design Tuesdays) and I may miss one or I might have a blog post that I can’t wait to share and post it on the wrong day.

While there’s nothing wrong with any of these blogging rules, per say, following ALL of the rules can start to make blogging hectic. It takes away from what blogging was intended for originally, which was to communicate your thoughts, feelings, and emotions, or tell stories about your life, keeping a journal of your travels or adventures, and having fun with it.

Do you think blogging has changed because the world is changing? Everything seems to be faster, we have less time for everything, is that why blogging has changed into this huge marketing machine that we must all comply with?

I really love blogging even if I fail at all the rules!

* Viewage is not a word. I took Marketing in college but the lingo escapes me every. single. time.



  1. October 3, 2014 / 12:27 pm

    I am 100% behind you on that one. Actually we started blogging roughly at the same time (I remember Fab Brunette!) and I fail at every single rules too. The one that made me smile the most because I am very very bad at that one is the type of post for everyday. If I attempt it I always miss the day or post on the wrong one 🙂
    I think what we need most is to enjoy it, so I am trying to keep enjoying it!

  2. October 3, 2014 / 1:27 pm

    Yes! I have noticed a huge shift in how people blog. I picked the blogs I followed because I related to them in some way, and I loved reading about their lives. Now, many of my favorite blogs are nothing but sponsored post after sponsored post….and then eventually I unfollow. There’s nothing left to relate to. I mean, it’s great that people can make money off of blogs sometimes, it just isn’t as fun to read. 🙁

  3. October 4, 2014 / 1:58 am

    yes yes yes! It is so weird how much blogging has changed. I miss when people blogged whatever they felt like rather than everything being a sponsored post or part of a series or day of the week thing. Oh the good ol days.

  4. October 4, 2014 / 4:48 pm

    I totally agree with you and think that you have raised some really important questions about the way we connect with others online. As a working mother who is also a passionate educator I feel like I have to keep up to date with social media and technology or I will become obsolete in this ever-changing world but I also feel like I’m missing out on making strong connections like I used to on my blog. I guess we just have to do what we can do and be happy with that!

    Best wishes,
    Natasha in Oz

  5. October 6, 2014 / 10:59 am

    Oh I am so with you! Blogging should be fun, and I get that some people turn theirs into a business. But mine is still a hobby, and as such I am not able to dedicate the kind of time that social media, pin-worthy photography, and other types of things require. I blog when I have an idea of a post to make. Sometimes that’s once a week, sometimes that’s more often. So what? I blog my own way, and you should too 🙂

  6. October 8, 2014 / 10:06 am

    Just over a year in and I have virtually no idea what I’m doing half the time!
    When my photography student daughter is home for the holidays my photos are awesome – rest of the time, not so much!
    I stop writing a post when I have said everything I was going to say, I thought longer was better – just goes to show I have no idea. I only discovered headings about a month ago – ops.
    Lots to learn, fun fun fun. Actually it is a lot of fun and I’ve “met” some lovely people, what more can I ask for?
    Not going to worry about my viewage that’s for sure!

  7. October 14, 2014 / 8:14 am

    LOVE this post.

    I’m a newbie, and let me tell you, I was getting so completely overwhelmed by all the “rules” that it was sucking the fun right out of it. I’m the first to admit I have no friggin’ idea what I’m doing, but I’m working on it. I’m trying not to obsess too much about the ‘background’ stuff and instead focus on creating quality content. Because really, what good is SEO if my posts suck?

    So glad I found your blog today – I’ll be back 😉

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