Hi, my name is Margarita Wyld, and I consider myself to be a professional multi-tasker.

I am a mother, a wife, and an entrepreneur. I have two beautiful kids, a boy and a teenage(!) girl, I’m married to a wonderful and bearded man who believes in all my dreams, and we call the west coast our home!

We have built and renovated homes, we have started multiple businesses, some of which we sold, some we are running today, and some are ready to be launched soon!

I have been blogging for over 10 years. I started blogging as a way to share my story as a young mom when I moved away from the only life (and family and friends) I’d known in Toronto and moved to Vancouver. I connected to many different women all over the world, who also struggled with balancing mom life with their careers and their own personal wellness.

I started sharing more about entrepreneur life, our home builds, and my personal struggles with anxiety and depression, and connected with more and more women who became my lovely readers. I’m often asked, “How do you do it all?” And the simple answer: I don’t! But I try hard to achieve my dreams, raise a loving family, and have a successful life, as I see it. And BALANCE is a huge part of that!

I love sharing my tips for travel, beauty & wellness, and balancing life as a mom and an entrepreneur.



Frequently Asked Questions

When did you start your blog?

I started my first blog in 2009 and named it "Ramblings of a Fab Brunette". At the time, I was 25 with a 3 year old girl, and struggling with mom life. None of my friends had kids, and I was trying to work while retaining my fabulous life - and then we moved across the country to somewhere I had never been before. I was excited about the adventure! I renamed my blog to West Coast Mama in 2012, the same year I had my son, and I wrote about motherhood, entrepreneur life, postpartum depression, home decor, travel inspo, and wellness. In 2017, I decided to focus more on me. I consciously changed from a "mommy blog" to a blog a mid-30s woman (like me!) would want to connect - a working mom who loves travel, beauty and style, and seeks balance in her life.

Who takes the pictures for your blog? Do you use a camera or a phone?

I take about 80% of the pictures you see on the blog and on my instagram, and more than half the time it's taken on my iPhone, but I do try to take out my camera more often. The rest of the time the pictures are taken by my husband, my kids, or on my tripod. I edit on Lightroom.

How do you work full-time and take care of the kids and the house and make food for everyone?

I feel overwhelmed just reading that question - and I get it a lot. The secret: I do my best, I try not to let the perfectionist in me get me down if I don't achieve every single thing I want to get done in a day. I work late and sometimes I wake up early to work. I do my best to make healthy food at home, but some times we eat out more often than we like. We try and keep a minimal household, but it still gets messy. Sometimes the kids are going through things and need a little extra attention, so work/home/food/working out/etc gets put on hold. There's only so many hours in a day, and being "good enough" is always better than being "the best" in my books. And no, I don't have a nanny!

Are you a full-time blogger?

No, but there were periods in my life where I *did* work as a full-time blogger and over 90% of my income came from blogging and influencer campaigns. These periods usually occurred when my kids were younger! People ask me all the time if I think they can start blogging and make income - and the answer is always YES! I'm a firm believer in achieving your dreams, and if you want it badly enough, you WILL work hard for it!

Do you do a sponsored posts?

Yes, I will occasionally do a sponsored post - which generally means that I've partnered with a company to promote a product or brand - but it's always something I LOVE, USE, and want to SHARE with you anyway! I also use affiliate links, which means that if you click on the link and purchase the item on that website, I will make a small percentage from that sale. If you are a brand who is looking to contact page!

Why don't you feature your kids and husband more on our blog or instagram?

I used to feature my children on my blog and IG (and still do occasionally!) but as they got older, I would rather focus on my blog on my own life perspectives, travel tips, beauty products I love, and how I juggle entrepreneur life with family and home!