It’s time for a change.


Hi and welcome to West Coast Mama, my new blog.

You might know me as the Fab Brunette, as I’ve been blogging for years under that name at When the blog initially started, I was in my mid-twenties, I had a boyfriend, our daughter and a dog. I viewed the world through rose-coloured glasses, set my eyes on all things luxurious and expensive, and tried to achieve the perfect lifestyle. I started out living in Toronto, ON, with dreams to move overseas to London, yet soon after our plans changed, and we headed over to Vancouver, BC, to the hippie West Coast.

This is starting to sound like an About page, which it’s not supposed to be. I’m trying to explain why I’ve outgrown my old blog, how I lost the passion for blogging, even if momentarily and randomly throughout the past few years, and why I’ve decided to start a new blog. Fresh, clean, truly me.

Some time in the past couple of years, blogging stopped being fun for me. Not all of the time, but most of the time, I struggled with topics to write about. Sometimes for reasons unknown, but sometimes I felt the popularity contest that had become blogging really started getting to me – the “niche” lifestyle blogs… it Β left me feeling very confused and conflicted about what to write about. My blog had always been a personal blog – meaning I wrote about my life and occasionally the things I adored, things I wanted, tv shows I’d seen or books I had read. It was a mish mash of my life, all on one dot com.

The problem with that is that your readers will vary, sometimes you’ll get a lot of traffic, sometimes you won’t. I had always snubbed my nose at statistics, thinking I didn’t care how popular I was – I was just happy with making connections with other bloggers and people around the world with similar interests to mine. But truly, it got to me when I would find a new blog and discover that a random post would get over 100 comments for one instagrammed picture. Β It blew my mind, and the more research I did on blog traffic, and how to make your blog optimized for search engines… I started to lose my way.

When I started the blog 5 years ago, you could just go on blogger or wordpress, pick a theme, and write! You would add a picture if you felt like it, and that was all. As time went on, we became more creative. Our blogs had to showcase our personalities, the designs became more high tech – blogs went from boring themes, to cutesy cupcake themes, to minimal and modern themes, to people spending over $1000+ on a custom blog design.

Today bloggers are concerned with the monetization of their blogs, growing traffic at an exponential rate, twitter followers – are you interacting on facebook properly? Content has to be edited to a point where it’s magazine-worthy – suddenly everyone is a photographer! Everyone has expensive cameras, SLRs, they know how to use lenses! Then there were ‘niche’ bloggers – fashion bloggers, crafty bloggers, foodie bloggers, diy home bloggers – the amount of blogs on the internet that you suddenly feel you’re competing with is crazy. It’s disheartening. It’s no wonder I would lose my way and become bored and unhappy with it.

To revive my love for blogging I started checking out e-courses and e-books on how to become a successful blogger, after a while I realised each one had a similar pattern of thought:

  1. Find your voice, your niche, what you’re good at, what you want to share.
  2. Share that topic regularly, spend time editing your posts, and be original in doing so!
  3. Then watch your stats climb.

Obviously there’s a bit more to it than just this, but the main thing I got out of it was to find your niche and excel in it. Easy enough, right? But what was my “niche”? I could barely describe myself – I wasn’t crafty, I enjoyed cooking but didn’t want to run a recipe blog, I love interior design but am not into diy home decor OR extensive window shopping, I am NOT a fashion blogger, I didn’t WANT to be a mommy blogger – what was left? Lifestyle blogging? Generally this entails all aspects of life, and yet I didn’t want to become a guide on all different things in life…


…I wanted to write out my thoughts, my plans and my dreams and happenings in life – I wanted readers to communicate with! To share opinions with and disagree with and find similarities with!

I had also felt that I had outgrown my old moniker, Fab Brunette. As much I adored my blog name, because I will always be fabulous and most of the time I am a brunette, I no longer felt the same as the girl who started that blog. And I wasn’t! I had changed, I had grown, and just like all things in life, you sometimes outgrow your surroundings and need to move on.

I am no longer in the prime of my twenties. I am no longer a party girl. My Manolos are tucked at the back of my closet, waiting for the odd occasion to come out and play. I am still the same person, I am not reinventing myself in any way, but I am giving myself the permission to let go of the expectations that I’ve put on myself and enjoy the life I have. To cherish it and not let too many moments go by without appreciating it.

I am a wife to a wonderful and busy husband. I am embracing motherhood and learning to value patience and kindness daily. I wear rain boots and birkenstocks and leggings as pants.

My name is Margarita, and this is my personal blog.

I hope you enjoy reading it.

Join the Conversation

27 thoughts on “It’s time for a change.

  1. Embrace the transitions I say! I love authentic personal blogs. I find they are rarer and rarer. I started blogging more frequently again and my BIG GOAL is … drumroll please – to see “what comes up!” Sometimes the most amazing thing crop up out of nowhere. I want to dig into my creativity for me. Of course, I love a few comments but I’m very clear that I want no monetizaton or ads to infiltrate what I’m doing.

    Sidenote: Quite envious of your lifestyle. I love the mountains and the woods.

    1. Thank you! This has all been such a relief for me – to get this off my chest and start blogging again for me. Thanks for stopping by πŸ™‚

  2. Margarita! It’s so crazy – I feel the same way. I also started blogging at a new spot (Ivory & Navy), and it’s just what I needed to get into blogging again. It’s funny how we outgrow things. I’ve always liked your blog because it’s authentic and varied, and isn’t someone writing to get more followers or sponsors. I’m excited to read about your musings through this new avenue! xo

  3. I stopped blogging for the reasons… That being said I too loss it but it would be conflict of what I need to be doing and that’s focusing on the new business. I wish I new how to blog for that because I like you want to share and be open and honest I don’t know how to do that. I won’t lie, I loved FabBrunette. I have loved your writing style, your vigour of life and that you shared your honesty for the mishmash of what your life was because let’s be serious people are more than a food blog, more than a fashion blog. But I will be reading along because you’ll still be FabBrunette to me!!!

    1. Aww thanks Angie! I miss your blog as well – I was always waiting for that master bedroom reveal! lol! I’m sure you can think of a way to blog for your business, your work is amazing! You should be so proud of yourself!

  4. I have been following you since I first started blogging and I was lucky enough to have meet you right before you moved away. I totally understand the need for change, it was something that I was struggling with and because I was so busy with work, I just decided to abandon my blog until I can get other parts of my life sorted out. This post sums up exactly what I was feeling. So well said.

    I look forward to reading all your posts on this new blog of yours. It’s like a new adventure!

    1. I wish we had gotten together back then for a drink or two πŸ™‚ Thank you for continuing to read, and I hope you one day find your blogging mojo again!

  5. So So So excited for your new blog. I personally am not a fan of many niche blogs (unless I’m looking for a new recipe). I started out personal blogging and following personal blogs. I am so glad you decided to stick with a persnal blog. plus, you’re a great writer. YAYYYYYYY And your design is pretty. ok bye

    1. Thanks so much darling! I feel the same, when I’m LOOKING for recipes, or home decor ideas, etc, then those sites are great, but otherwise I get bored…

  6. This is how I have felt for SOOOO long. I have been trying to get back into blogging and feel like I can’t compete for an audience. I finally gave up on it and I am just writing now for me, and for any friends/family that want to drop in.

    I love when others do that, too. πŸ™‚

    1. I completely agree with you, it’s hard for me because I’m such an over achiever, but I got over it πŸ˜‰

  7. Well, hello again! Happy to hear that you are back to do what you love doing. I have always enjoyed reading your blog and am sure that won’t change however often you change urls or blog designs. Even if you might have struggled with the idea of stats and readership – your soul has always shone through your words, making people come back for more.
    Much love,

    1. That is the sweetest comment, Deb. I am so glad we had found each other’s blogs so many years ago. We will need to meet one day!

  8. hello, hello! I’m just in it to write, too, & the pressure to be professional, to monetize, to find my niche, etc., definitely stresses me out. But at the end of the day, I want to tell stories, & if no one reads them? Well, OK. I sure hope they do. But I’m here for me, & I’m gonna keep doing it my way. Hope you’ll find that doing it your way is what you love. <3

    1. I love what you just said – I want to tell stories & if no one wants to read them? who cares! It’s true, I keep trying to achieve some greatness in blogging, when really I need to focus on the writing, THAT’S why I started, and that’s why I”ll continue πŸ™‚ Thanks for stopping by!

  9. Margarita,

    I’m a newer blogger and I found you through BBN. I have to tell you that your post was actually quite inspiring to me. As a new blogger, I started out with a love for writing and a hope to share a piece of myself with the world. I look around and see some gorgeous fashion, photography, and diy blogs, but I don’t quite fit in. It can be a struggle for me to connect. Your post is quite refreshing. I didn’t know you as Fab Brunette, but I’m glad to meet you now.

    Thank you for sharing your story!


    1. I love your comment, it warms my heart to think that there are still bloggers starting up, new & fresh! I look forward to reading your blog as well πŸ™‚

  10. I love the new blog & that you’ve found a new space for your writing.

    PS. Ever since I moved back to the West Coast I’ve also been wearing birkenstocks, leggings as pants & rain boots. Like you I’ve decided to embrace it πŸ™‚

  11. I was completely drawn in by your writing, so you must be doing something right! Really enjoyed it, and empathised with so much of it. Sometimes I just want to chuck it all in and stop having to feed the beast that a blog can become. I am slowly learning that if I don’t want to blog in a week, it’s ok to step away. Looking forward to reading more, thanks for linking up to #AllAboutYou – please do mention the linky in your blog, that would be great. Also, I loved this so much, you’re one of my featured posts, so please do come back again x

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